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Industry Work
Walmart Roadshow Project Pitch
Himatsingka Seide Ltd.
Overview
Walmart being one of the biggest clients of the Himasingka Seide Ltd, their bulk orders for the company are really profitable hence, in order to get more business from them this project was started. Himatsingka Seide Ltd is a textile manufacturing unit catering to beach towels and home bedding products for the export market to US and Europe. Walmart is very well covered in terms of starting from as low as $ 4.98 and going up-to $ 19.99. Walmart has been in Beach category.
Challenge
The challenge here was to design a range of beach towel category with price points using various textile techniques which can be produced later in bulk for orders
Solution​
In order to propose this project pitch, various beach towel category was innovated in terms of fibres innovation, aesthetic, functions & finishes, printing innovation and techniques and various towel packs.
Research Trends
Concept development
Testing and approval
Process
Market Analysis
Product Development
Final product development
Opportunities with Walmart
Beach Proposal
Fibre Innovation
Functions and Finishes
Aesthetics and Functions
Cost Mitigation
Printing innovation and functions
Pack of two & four towels offering
Impact: The pitch resulted in a notable 10% increase in business development with Walmart US and increased the factory production by 5%.
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